At Web Marketing Scotland we provide a range of marketing services to promote our client websites online. With the rapid growth of the internet web marketing is surpassing traditional types of advertising and opening clients businesses up to far wider markets that they would ever be able to afford to reach using traditional methods.

The services that we offer or clients are:

Natural Search Engine Optimisation – We will manipulate the website content and server files to best march the ranking criteria of the seach engines. This will give the website the best opertunity of climbing the search engine rankings.

Backlinking – This is combined with SEO to build links pointing from other relevent locations around the internet into the clients website. These act as votes for the website which the search engines take into account when ranking websites.

Pay Per Click – This invloves placing an advert with the search engines targeted at the clients desired keyphrases. When a user searches for the keyphrase the advert is displayed at the top of the screen or down the right hand side. Then each time a user clicks on the advert to follow the link the clients account is charged. The draw back of this method is that is can be exceedingly expensive in competative markets and once the set budget is exceeded the advert is removed from the listings.

Social Networks – We can set clients up with social network accounts or provide training for them to setup and maintain them. There is also a growing market now in social network advertising as it allows businesses to create adverts and terget them at specific demographics providing a higher converting rate that other advertising methods.

As a strong website is the base for any marketing campaign we also have provide web design and development services. The services we offer are:

• Web Design and Development
• Ecommerce websites
• Domian registration
• Web Hosting
• Support and Maintenance

If you would like more information on our services then please complete a contact form and one of our Web Marketers will be intouch to discuss with you.